The article discusses the return of Zubaz-themed cans by Labatt, a popular beer brand, just in time for the National Football League’s (NFL) Buffalo Bills season kick-off. The cans have been welcomed by the “Bills Mafia,” a group of Buffalo Bills fans known for their raucous tailgating and parking lot parties.
The Zubaz-themed cans feature bright colors and a distinctive zebra print pattern that is synonymous with the Bills Mafia. According to the article, the cans have been a hit with fans in previous years, sparking a renewed demand this season.
Labatt has been an unofficial sponsor of the tailgating and parking lot parties that take place before Bills games, and the Zubaz cans are seen as a way to connect with the team’s passionate fan base. The article notes that Labatt has a long history of supporting the Bills and has even enlisted the help of some former players to promote the Zubaz cans.
While Labatt is not an official sponsor of the NFL or the Bills, the company has found a way to tap into the enthusiasm of Bills fans by creating products that resonate with their unique culture. The Zubaz cans are just one example of this, and Labatt has also created other products specifically for Bills Mafia members, such as a Bills-themed beer fridge.
The article goes on to discuss the significance of the Bills Mafia and their love of tailgating and parking lot parties. The Bills are known for having some of the most passionate and dedicated fans in the NFL, and the Bills Mafia has become an especially visible and vocal representation of this fandom.
The article quotes a Bills fan who describes the importance of tailgating and parking lot parties as a way to connect with other fans and build a sense of community. The fan notes that the Zubaz cans are a fun way to express this sense of community and shared enthusiasm for the team.
Overall, the article highlights the role of Labatt and other brands in connecting with the unique culture and identity of Bills Mafia fans. The Zubaz cans are just one example of this, and their popularity suggests that Labatt has found a winning formula for engaging with this passionate fan base.
