Top ten best football shirt sales 2025 across Europe,not Messi or Ronaldo that top the list
The top 10 best-selling football shirts across Europe have now been revealed, and neither Lionel Messi nor Cristiano Ronaldo sit at the summit.
With less than two weeks remaining until Christmas, many fans will be rushing to pick up a football shirt as the perfect festive gift.
Ultimately, the choice often comes down to the tastes and loyalties of the person receiving it, with club allegiance and favourite players playing a major role.
That said, certain players inevitably outsell their peers thanks to their global popularity, the clubs they represent, or their brilliance on the pitch.
As the year draws to a close, the top 10 footballers with the highest shirt sales have been revealed.
Despite their legendary status and long-standing dominance in merchandise sales, Lionel Messi and his great rival Cristiano Ronaldo no longer top the charts
According to a report from Score 90 , neither superstar leads European shirt sales in 2025.
Lamine Yamal top shirt sales
Instead, Barcelona prodigy Lamine Yamal claims the top spot, selling 1.32 million shirts across Europe in 2025.
Fellow Barça legend Lionel Messi, now at MLS side Inter Miami , comes in second with 1.28 million shirts sold, while another Barcelona star, Robert Lewandowski, rounds out the top three with 1.11 million.
Cristiano Ronaldo, representing Saudi Pro League side Al-Nassr, ranks seventh with 925,000 shirts sold.
Manchester United captain Bruno Fernandes is the only Premier League player in the top 10, placing eighth with 878,000 shirts, just ahead of England and Bayern Munich forward Harry Kane, who sold 867,000.
