Prior to the conclusion of her record-breaking season with the Iowa Hawkeyes, Clark had an endorsement agreement with Nike while still in college.
Days after being chosen first overall in the WNBA draft, rookie Caitlin Clark of the Indiana Fever is allegedly close to finalizing an enormous eight-figure endorsement contract with Nike.
Industry insiders told The Athletic that a trademark Caitlin Clark shoe line is anticipated, although they did not reveal the precise value of the premium transaction.
Caitlin Clark is allegedly close to signing a large endorsement contract with Nike.
Nike had previously sponsored Clark while she was a college student, but the agreement ended after the end of her record-breaking final year campaign with the Iowa Hawkeyes. Now that Clark has reportedly received offers from Adidas and Under Armour as well, it seems Nike moved swiftly to keep her on board.
Caitlin Clark made Ice Cube’s BIG3 basketball league an offer of $5 million.
After this season, the 22-year-old has already stated that she plans to declare for the WNBA draft, but Ice Cube believes there’s a chance she can do both.
All of this follows the debate regarding Clark’s compensation in the WNBA. The basketball sensation will make roughly $338,000 throughout her four-year rookie contract, as per the collective bargaining agreement of the league. This is a pittance in comparison to the $55 million contract awarded to the top pick in the NBA draft last year.
Beyond pay disparities, though, there’s little doubting Clark’s lasting influence on the evolution of women’s sports in general.
It’s hard to ignore the girls after Clark made women’s basketball difficult to ignore, from pulling the biggest regular season television audience of the previous 25 years to witnessing her rookie jersey fly off shop shelves. Finally, sponsors are beginning to realize this as well, hoping to capitalize on the expanding fan base.
