Ohio State vs. Michigan is a rivalry like few others in college football. This week, it has inspired Ohio State’s NIL collective, The 1870 Society, to make sure that everyone knows it’s “Ohio Against the World.”

Prior to Saturday’s rivalry game against the Wolverines, the collective announced on Monday that they will be selling “Ohio Against the World” t-shirts, sweatshirts, and hoodies through their NIL collective website.

Naturally, The 1870 Society is partnering with a Cincinnati lifestyle brand called Ohio Against the World, which was founded more than a decade ago.

In this instance, Ohio State athletes will receive the full proceeds from sales held prior to Michigan’s game as part of The 1870 Society’s NIL program.

The 1870 Society was the first for-profit Name, Image, Likeness (NIL) collective to support Ohio State University athletics.

The 1870 Society’s promotion comes a couple of weeks after Michigan brought back it’s  “Michigan vs. Everybody” merchandise after Wolverines head coach Jim Harbaugh was suspended for three games in advance of Michigan’s game with Penn State.

That NIL partnership, through Michigan’s Champions Circle, Michigan’s official NIL collective, and the M Den, the latter of which is Michigan’s official online retailer, reportedly raised $50,000 for Michigan student-athletes in the first 48 hours of its release.

The “Detroit vs. Everybody” brand created the t-shirts, and the M Den website also offered beanies, hats, hoodies, and sweatshirts in addition to them.

The game on Saturday has significant implications for both the Big Ten title game and the College Football Playoff, so Harbaugh will not be on the sidelines.

In Big Ten action, the Wolverines and Buckeyes are both 11-0, 8-0, and ranked in the top four of the most recent CFP rankings.

The winner will win the Big Ten East Division and advance to the conference title game in Indianapolis. The loser will finish 11-1 and await their fate from the CFP committee.