SeeTom Brady, the legendary NFL quarterback, is set to officially join the ownership ranks of the Las Vegas Raiders as a minority partner. After months of negotiations, Brady’s bid to purchase a stake in the Raiders was unanimously approved by the NFL’s finance committee, clearing the path for final approval by the league’s owners. Brady’s ownership stake is approximately 10%, and the final step of the process will require 24 out of 32 owners to agree, which is seen as a formality.
This move has been in the works since May 2023, when Brady first entered into discussions with Raiders owner Mark Davis. Davis, who also owns the WNBA’s Las Vegas Aces, has been keen to bring the NFL icon into his organization. Brady’s involvement is expected to bring both financial and cultural benefits to the Raiders. His presence could boost the franchise’s value, attract new fans, and improve the team’s image on and off the field. With his vast social media following and marketing power, Brady is likely to increase merchandise sales and sponsorship deals for the team.
Though Brady is now retired from playing, his influence on the game remains strong. Having led the Tampa Bay Buccaneers to a Super Bowl victory in his final season as a player, his deep understanding of what makes teams successful could benefit the Raiders in the long run. However, it’s important to note that Brady’s role as an owner won’t allow him to be directly involved in player management due to NFL rules restricting non-family club employees from owning equity in teams.
If all goes as expected with the final approval, Brady will become the third former NFL player to transition to team ownership, joining George Halas and Jerry Richardson. As a minority owner, Brady may not have day-to-day operational control but could still wield significant influence over the team’s direction, especially if Davis grants him more involvement in key decisions.
This ownership stake also solidifies Brady’s post-playing career, as he is set to begin his broadcasting role with FOX in the 2024 season. Despite stepping off the field, Brady continues to expand his influence in the sports world through ventures like his stake in the Raiders, as well as co-investments in other sports properties, including soccer and auto racing.
